Interstitial is the dominant install format — 11× higher install rates than banner equivalents at our CPMs. In-page push for retargeting. Dynamic for sustained brand presence. SDK integration with all major MMPs (AppsFlyer, Adjust, Branch, Kochava).
Mobile UA compliance focuses on attribution integrity and ad-content rules. Attribution: campaigns must pass MMP validation (no SDK spoofing, no click injection, no device-ID reset abuse — see our anti-fraud documentation). Ad content: same rules as desktop verticals (no FDA-prohibited health claims, no SEC-restricted financial claims, no minor-suggestive content). App store policies (Google Play, Apple App Store) take precedence — if your campaign targets a real app, that app must be in good standing with the platform.
Mobile app install (often called UA — user acquisition) is the vertical that revolves around getting users to download, install, and (ideally) keep using a mobile app. It encompasses gaming UA (the largest sub-vertical, both casual and hardcore), utilities (VPN, antivirus, system cleaners), shopping apps, social apps, fintech apps, and streaming apps. Performance is measured in CPI (cost per install) and increasingly in CPP (cost per purchase) or CP-event metrics tracked through Mobile Measurement Partners.
Mondiad's mobile inventory is distinct from web inventory — separate publishers, separate auctions, separate compliance rules. The dominant format is interstitial because the full-screen takeover matches the natural break-points in mobile content consumption (between articles, between game levels, after video) and converts to install at 11× the rate of equivalent banner. In-page push is essential for retargeting because classic push doesn't work on iOS. Dynamic (anchored) banner works for sustained brand presence in long-session apps. We integrate with all major MMPs out of the box and support both Android (full SDK) and iOS (SDK-less integration; full SDK on the Q3 2026 roadmap).
Click any format below for full specs, benchmarks, and the dedicated landing page.
Dominant install format. 11× install rate vs banner equivalent. Frequency-capped to protect UX — typically 1 per session per user.
Critical for iOS retargeting. Classic push can't reach iOS Safari; in-page push fills the gap.
Anchored mobile placements for sustained brand presence in long-session apps.
Lower CPI but lower CR. Used for high-volume acquisition where install economics favor cheap installs over quality.
GEO-specific volume, conversion patterns, and regulatory notes. Pick one Tier 2 or Tier 3 GEO to start; expand only after you've found a winning creative.
Real averages from active campaigns on our network in the past 90 days.
Six-step setup based on what's working today for top affiliates in this vertical. Adapt to your offer; the principles hold across products.
Launch a campaign →"Casual mobile game UA in Brazil and Mexico. Tested interstitial vs banner on the same offer. Interstitial CPC was 4× banner, but install rate was 11× higher. CPI ended up 38% lower on interstitial — and quality was higher too."
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Each with its own creative patterns, compliance rules, and best-performing formats.
Free to register. $50 minimum deposit. Compliance-aware moderation built for this vertical.
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