Same direct-response design as classic push, embedded directly in publisher content. Works on iOS, macOS and every device classic push can't reach. No opt-in required.
In-page push ads (sometimes called "native push" or "in-feed push") are HTML elements embedded directly into publisher pages that look and behave like classic push notifications. The user doesn't need to be subscribed to anything. The ad renders inside the page they're already reading, styled to mimic the OS-level push notification they're already familiar with.
This format exists primarily because iOS Safari doesn't support web push subscriptions. About 30% of global web traffic is iOS Safari, a huge market entirely invisible to classic push campaigns. In-page push reaches those users plus everyone else (Chrome, Firefox, Edge desktop and mobile), making it the most universally available push-style format. It tends to convert slightly below classic push (because the user isn't actively in their notification tray), but it more than makes up for it in raw reach.
Mondiad's in-page push widget is added to publisher sites via a single script tag.
When a user visits, the widget renders a notification-styled ad in the corner of the screen, with no system permission needed.
Your campaign targets the page context, user device, GEO and vertical. Real-time bidding under 50ms.
User clicks the in-page notification, lands on your offer. Full attribution via S2S postback.
The verticals and campaign types where this format consistently outperforms alternatives.
US, UK, Canada, Australia, Japan. Markets where iOS market share is 40%+. Classic push misses most of these users; in-page picks them up.
Reading-context placement converts well because users are already engaged with the page when the notification appears.
Works similarly to classic push, but you get the iOS tier-1 audience that classic push can't see.
VPN apps especially. iOS users are the highest-CPA segment, and you can't reach them via classic push.
Particularly mainstream dating where iOS demographics skew higher-quality.
Cart abandonment retargeting via in-page push has good incremental ROI vs banner retargeting.
Every campaign supports our full targeting stack: GEO, device, OS, browser, language, ISP, custom audiences and behavioral segments.
Launch a campaign →Real performance averages across our 10B+ daily impressions in the past 90 days.
The honest take on when this format wins and when another format wins.
In-page push reaches iOS and non-subscribed users; classic push needs an opt-in. CTRs are slightly lower but reach is 30-40% larger.
Higher CTR than banners on the same inventory. Notification-style design cuts through banner blindness.
Native blends with content. In-page push intentionally stands out. Different psychology; both work for different goals.
Less intrusive than interstitial. In-page push is dismissible and non-blocking.
"Switched our US iOS sweepstakes funnel from native to in-page push. CPA dropped from $4.20 to $2.85 in the first two weeks. Reach went up 40% because we're finally getting iOS Safari users."
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