Stay visible without disrupting the user by running dynamic ads. Anchored placements maintain attention as visitors scroll the page. Higher viewability and dwell time than any standard banner.
Dynamic ads — also called anchored ads or sticky ads — are display placements that remain visible as the user scrolls the page. Instead of disappearing the moment the user scrolls past the placement (as a standard banner does), dynamic ads "anchor" to a fixed position on the screen — typically the bottom of the viewport on mobile, the side rail on desktop — and stay visible until dismissed or the user navigates away.
The format is designed for the scroll-heavy reading patterns of modern web traffic. Users on a 2,000-word article scroll past traditional banner placements within seconds, leaving them with effectively zero actual exposure time. Dynamic ads stay in the user's field of view for the full duration of the page visit, dramatically increasing average viewability (typically 95%+ vs 40-60% for standard banner). This translates to higher CTR (2-3× standard banner on the same inventory) and significantly improved brand recall — the format performs especially well for repeated-message campaigns like brand awareness or multi-step funnels.
User loads any page in the Mondiad publisher network.
Dynamic ad appears in the configured anchor position — bottom of viewport (mobile) or side rail (desktop).
As the user scrolls through content, the dynamic ad remains visible in its fixed position.
User either clicks through to your offer or dismisses the ad (which suppresses further delivery in this session).
The verticals and campaign types where this format consistently outperforms alternatives.
Mobile screen real estate is limited; dynamic's bottom anchor captures attention without taking content space.
Sustained on-screen presence builds brand recall faster than rotating banner inventory.
Long-session content (gaming sites, streaming guides) benefits from persistent ad visibility.
Multi-message brand campaigns where viewability matters more than initial click.
Retargeting campaigns that need extended exposure to convert.
Some verticals that aren't accepted as native or push are accepted as dynamic — check your vertical's specific rules.
Every campaign supports our full targeting stack: GEO, device, OS, browser, language, ISP, custom audiences, and behavioral segments.
Launch a campaign →Real performance averages across our 10B+ daily impressions in the past 90 days.
The honest take on when this format wins — and when another format wins.
Dynamic stays visible; banner disappears on scroll. Dynamic has 2-3× the CTR but ~50% higher CPM.
Dynamic is non-blocking; interstitial is full-screen. Dynamic sustains attention; interstitial demands it.
Both notification-styled but anchored differently. Dynamic is brand-safe display; in-page push is direct-response.
Native blends with content; dynamic stands out anchored. Pick native for engagement, dynamic for sustained visibility.
"Dynamic bottom-anchor on mobile lifted our brand-recall scores 31% over a 4-week campaign vs the equivalent banner budget. Same creative, same GEOs, the only difference was the format anchor."
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