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Popunder is the dominant streaming format

Streaming & downloads at maximum volume.

Popunder dominates streaming verticals β€” ~95% view rate, full landing-page reveal. Interstitial and in-page push add format diversity. Best for movies, music, software, gaming downloads, VPN, and antivirus offers. Tier 2/3 volume is enormous.

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Compliance & rules

Streaming and download compliance focuses on content licensing and software trust. We reject offers promoting unlicensed content distribution (pirate streaming sites, torrent indexers, copyright-violating IPTV). Legitimate streaming services with proper content licensing are accepted. Software downloads require: digital-signed installers, clear disclosure of what's being installed, no bundleware without opt-in, no PUP (potentially unwanted programs). VPN and security software must accurately represent capabilities β€” "military-grade encryption" is a common rejection trigger if not backed by actual AES-256+ implementation. Antivirus offers must come from actual security vendors, not fake-alert scareware.

Sample creative angles
  • "Watch any movie free for 30 days β€” no card required" (free trial, popunder-perfect)
  • "New season just dropped β€” start watching now" (timeliness, push-native)
  • "The streaming service [X] doesn't want you to know about" (curiosity-led)
  • "Speed up your PC in 3 clicks β€” free download" (software-utility angle)
  • "Hide your IP β€” secure browsing in 10 seconds" (VPN-utility framing)
  • "4K streaming, zero ads, $1 first month" (incentive-led)
2.8B
Daily impressions
Largest popunder inventory pool
~95%
Popunder view rate
Industry-leading viewability
$0.50–$8
Avg. payout
Wide range across categories
Popunder
Top format
Popunder + interstitial dominate
What it is

Streaming & download offers, explained.

Streaming and downloads is one of the highest-volume verticals on the network β€” covering movie streaming services, music platforms, software downloads, gaming downloads, IPTV, VPN services (technically utility but follows streaming patterns), antivirus, system cleaners, and converters. The vertical's defining trait is that users are already in a content-consumption mindset when they see the ad. They're on a streaming site looking for content; popunder reveal of a related offer (free movie trial, streaming alternative, premium content access) matches their existing intent better than almost any other ad placement context.

Popunder is the dominant format because the user's behavior matches the format: they're already on a tab they intend to close eventually (the streaming site after they're done watching), and popunder reveals the offer at that exact moment. Conversion economics work because the format requires no creative (your landing page IS the creative), and volumes are massive β€” particularly in Tier 2/3 GEOs. Interstitial adds high-impact placements at natural content breaks. In-page push picks up users who don't use the popunder reveal mechanic. Mondiad's streaming inventory is curated for both mainstream content sites and adult streaming inventory (separated auctions).

Best ad formats

Which formats work best for streaming and downloads.

Click any format below for full specs, benchmarks, and the dedicated landing page.

Popunder β†’

The dominant streaming format. ~95% view rate, full landing-page reveal matches the close-tab behavior of streaming users.

Interstitial β†’

High-impact placement at natural content breaks. Especially strong for app installs in streaming context.

In-page push β†’

Reaches iOS streaming users that classic push can't. Subscription/trial offers convert well.

Push β†’

"New episode available" framings are notification-native. Works for established streaming brand pushes.

Top GEOs

Where streaming and downloads performs best.

GEO-specific volume, conversion patterns, and regulatory notes. Pick one Tier 2 or Tier 3 GEO to start; expand only after you've found a winning creative.

US
United States
Premium streaming market. Subscription churn creates constant acquisition demand.
UK
United Kingdom
Strong streaming + IPTV market. Sports streaming particularly active.
BR
Brazil
Largest LATAM streaming market. Popunder volume enormous.
MX
Mexico
Cross-border content consumption. Spanish-language offers convert across LATAM.
IN
India
Massive volume. Cheap streaming + download offers convert at scale.
ID/PH
Indonesia/Philippines
Strong streaming traffic, mobile-dominant, English-friendly.
Benchmarks

Streaming & download offers performance by GEO tier.

Real averages from active campaigns on our network in the past 90 days.

GEO tier
Avg. CR / IR
Avg. CPA / CPI
US / UK / DE / CA (Tier 1)
1.0–2.0%
$3.50–$8.00
BR / MX / PL / TR (Tier 2)
1.4–2.6%
$1.20–$3.50
IN / ID / PH / VN (Tier 3)
1.8–3.2%
$0.50–$1.20
Targeting recipe

How successful affiliates launch streaming and downloads campaigns.

Six-step setup based on what's working today for top affiliates in this vertical. Adapt to your offer; the principles hold across products.

Launch a campaign β†’
01
GEO + content type
Pick GEO based on streaming service licensing. Don't target US for a service that's only licensed in EU β€” match offer to GEO availability.
02
Device
Mobile dominates streaming in Tier 2/3. Desktop more relevant in Tier 1 (people watch streaming on laptops/smart-TV-paired screens).
03
Format mix
Popunder (60-70% budget) β†’ Interstitial (20%) β†’ In-page push (10-20%). Popunder is the workhorse.
04
Bidding
Manual CPM for popunder (it's how the format prices). Manual CPC or TargetCPA for interstitial/push.
05
Frequency cap
Popunder: 1 per 24h default. Don't increase β€” kills CR fast.
06
Landing page
Mobile-first design. Trial signup form above the fold. Payment-method flexibility (especially in LATAM β€” Boleto, OXXO, local methods).
Case study

"Streaming service in Brazil. Started with $80/day on popunder, scaled to $2,800/day in seven weeks. Popunder + in-page push combo. The popunder traffic was where most of the volume came from β€” in-page push lifted the iOS portion specifically."

LP
Lucas P.
Streaming affiliate Β· 5 years Β· LATAM
35Γ—
Daily spend
$1.10
Avg CPA
BR
Top GEO
Popunder
Top format
Streaming & downloads

Common questions.

Not seeing your answer? Talk to our team on live chat β€” 7 days a week, all time zones.

Explore other verticals

Mondiad supports 8 affiliate verticals.

Each with its own creative patterns, compliance rules, and best-performing formats.

Vertical 01
Sweepstakes β†’
Vertical 02
Dating β†’
Vertical 03
Crypto β†’
Vertical 04
Nutra β†’
Vertical 05
Mobile & apps β†’
Vertical 06
E-commerce β†’
Vertical 08
iGaming β†’
View all 8 verticals β†’

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