Features — Mondiad | TargetCPA, Optimization Rules, EventTracker, A/B Testing

Feature 01 · Bidding

TargetCPA

Set the cost per acquisition you want. Our algorithm adjusts CPM and CPC bids in real time based on the predicted conversion probability of every individual impression — keeping your actual CPA at or below target.

No manual bid management — just set a target and a daily budget
Works with both CPM and CPC pricing under the hood
Optimizes against your S2S postbacks for true attribution
Self-corrects when traffic quality shifts

Best for Stable conversion data Scaling winners CPA-driven campaigns

Try TargetCPA →

Last 7 days +47% conversions

Target CPA $2.40

Actual CPA $2.18

2,847

Conversions

$6,205

Spent

3.4×

ROAS

Feature 02 · Automation

Optimization Rules

Stop babysitting campaigns. Build automated rules that pause underperformers, scale winners, and adjust bids — based on whatever metric matters to you. Runs 24/7, fires within minutes of conditions being met.

If/then logic across CTR, CR, CPA, ROAS, spend, and impressions
Scope rules to campaign, zone, SubID, or creative level
Multi-condition rules with AND/OR operators
Email + Telegram alerts when rules fire

Best for Scaling campaigns Many-zone optimization Off-hours management

Try Optimization Rules →

If CTR < 0.5% over 5,000 impressions → pause zone

12 fires

If CPA > $3.50 for 2h → reduce bid 15%

8 fires

If ROAS > 2.5× for 24h → increase budget 25%

3 fires

If Spend > $500 with 0 conv. → pause campaign + alert

paused

Feature 03 · Tracking

EventTracker

Set up server-to-server postback tracking with multi-event funnels. Track signups, deposits, first-time deposits, repurchases, lifetime value — each with its own revenue attribution. The data flows back into TargetCPA and Rules automatically.

Multi-event tracking — up to 20 named events per campaign
Custom revenue per event with currency conversion
Macros for ClickID, SubID, ZoneID, Country, Device, Browser
Native integrations with major trackers, including Binom, RedTrack, PeerClick, Voluum, Adsbridge, FunnelFlux

Best for Multi-step funnels LTV optimization Accurate attribution

Set up tracking →

URL https://api.mondiad.com/postback

Method GET

click_id {REPLACE_WITH_CLICK_ID}

event signup | deposit | ftd

revenue {REVENUE} # in USD

currency USD | EUR | BRL ...

200 OK Latency: 47ms · Last fired: just now

Feature 04 · Planning

Traffic Estimator

Before you launch, see exactly how much traffic is available for any targeting combination — and what bid you'll need to win it. Built right into the campaign builder, updates as you change targeting.

Daily and monthly volume estimates by GEO, format, OS, device
Recommended bids based on current marketplace competition
Suggested bid floor for getting served at all
Available zone count for your targeting

Best for Pre-launch planning Budget sizing Bid calibration

Open Estimator →

GEO Brazil

Format Classic push

OS Android

Recommended bid $0.0042

Estimated daily volume

~412 zones available

2.1M clicks

Feature 05 · Creative

A/B Testing

Auto-rotate up to 10 creatives per campaign with even distribution. The feature tracks statistical significance and surfaces a winner once confidence hits 95%. Optionally auto-pauses losers and reallocates budget to the winner.

Even-split rotation with 1–10 variants per campaign
Statistical significance calculation built in
Auto-pause losers when confidence threshold is hit
Multi-variate (image + headline + body combinations)

Best for Creative testing Headline optimization Pre-scale validation

Launch an A/B test →

Variant A

"Win iPhone 17"

CTR3.42%

CR1.81%

CPA$2.08

Confidence 97%

Variant B

"Get a free phone"

CTR2.18%

CR0.94%

CPA$3.71

Confidence —

Feature 06 · Developer

API & Integrations

Full REST API for everything you can do in the dashboard: create campaigns, upload creatives, pull stats, manage zones. Plus native integrations with the major tracking platforms — sync conversions automatically without writing a line of code.

RESTful JSON API with OAuth 2.0 authentication
Stats endpoint with custom date ranges and aggregations
Webhooks for campaign events (paused, depleted, approved)
Native integrations with major trackers, including Binom, RedTrack, PeerClick, Voluum, Adsbridge, FunnelFlux

Best for Custom dashboards Bulk operations Multi-network setups

Read API docs →

# Create a campaign
POST /v1/campaigns

{
  "name": "Sweeps BR Push",
  "format": "push",
  "pricing_model": "targetcpa",
  "target_cpa": 2.40,
  "daily_budget": 500,
  "targeting": {
    "geo": ["BR"],
    "os": ["android"]
  }
}

# → 201 Created · campaign_id: cmp_8a4f2

Features that optimize your ad campaigns automatically.