Casino, sportsbook, poker, lottery, and bingo. Push notifications for live odds and bonuses, native for casino reviews and signups, interstitial for high-impact welcome offers. GEO-by-GEO compliance routing for jurisdictional licensing.
Every iGaming campaign goes through licensing verification: operator's license is checked against the current regulator database for the target GEO. We reject unlicensed operators outright. Creative review covers: no false-win claims, no predatory loss-chasing language, no targeting users who've opted out via national self-exclusion programs (GamStop in UK, GAMSTOP equivalent in other markets), no creative implying guaranteed wins or quick-money framing. Landing pages must show: responsible-gambling messaging, license details visible, 18+ (or 21+ in applicable jurisdictions) age-gate, self-exclusion link. We integrate with national self-exclusion lists where required.
iGaming (interactive gaming) and gambling encompasses online casino, sportsbook, poker, bingo, lottery, and esports betting. It's one of the highest-payout verticals in performance marketing — typical CPAs of $15-120 per first-deposit conversion, with premium sportsbook offers occasionally paying $200+. It's also one of the most jurisdiction-specific: a sportsbook that's perfectly legal in the UK, Germany, Italy, and Brazil may be entirely illegal in the US (federal vs state variation) or strictly limited in France. The vertical is regulated by national gambling commissions (UKGC in the UK, MGA in Malta, DGOJ in Spain, etc.).
Mondiad accepts iGaming advertising only for operators with verified licensing in the target GEO. Our compliance review checks the operator's licensing status, verifies it against the current regulator database, and routes campaigns only to GEOs where the offer is legal to promote. Push and native are the dominant formats: push for live-odds and bonus-trigger notifications (sportsbook is notification-native), native for casino reviews and signup-led campaigns. Interstitial works for welcome-bonus campaigns where the high-impact placement justifies the premium CPM. We reject unlicensed operators, "guaranteed wins" claims, predatory targeting (loss-chasing creative angles), and offers without responsible-gambling resources on landing pages.
Click any format below for full specs, benchmarks, and the dedicated landing page.
Sportsbook native — live odds, bonus triggers, last-minute deposit reminders all map to notification mechanics.
Casino review angles, "top 10 slots" framings, signup-led campaigns. Native's full creative space carries casino brand.
Premium welcome-bonus campaigns. High CPM justified by high CPA targets.
iOS reach for sportsbook — high-value iOS demographic in Tier 1 GEOs.
GEO-specific volume, conversion patterns, and regulatory notes. Pick one Tier 2 or Tier 3 GEO to start; expand only after you've found a winning creative.
Real averages from active campaigns on our network in the past 90 days.
Six-step setup based on what's working today for top affiliates in this vertical. Adapt to your offer; the principles hold across products.
Launch a campaign →"Sportsbook in Brazil during the 2024 regulation rollout. Started with $200/day, scaled to $5,200/day over four months. Push + native combo. Mondiad's GEO routing kept us out of regulatory issues that other affiliates ran into."
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Each with its own creative patterns, compliance rules, and best-performing formats.
Free to register. $50 minimum deposit. Compliance-aware moderation built for this vertical.
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