The highest-volume affiliate vertical on our network — 2.1B daily impressions across all GEOs. Push and in-page push dominate sweepstakes performance; CTRs run 0.8–2.5% with payouts of $0.50–$5 per conversion. Easiest vertical for new affiliates to learn on.
Prize must be deliverable — the FTC and most international consumer-protection regulators require actual prizes to be awarded. No "no-purchase necessary" violations: entry can require email but not payment. No misleading scarcity claims ("only 3 left" must be true). Some GEOs (Brazil, Germany, France) require clear terms and conditions in the local language. Adult sweepstakes are kept in a separate inventory pool with explicit advertiser opt-in. Mondiad's compliance team manually reviews sweeps creatives in the first 24 hours of any new campaign.
Sweepstakes — sometimes called sweeps, prize giveaways, or competitions — is the affiliate marketing vertical where users submit their email (or zip code, or phone number) to "enter" for a chance to win a prize. The affiliate earns a commission for every valid lead submitted. From the user's perspective they're entering a contest. From the advertiser's perspective they're acquiring leads at known cost. From the affiliate's perspective they're running the highest-volume, lowest-friction conversion funnel in performance marketing.
Sweepstakes is the most popular vertical on the Mondiad network — and the easiest one for new affiliates to ramp on. Conversion paths are short (typically a one-step email submit), payouts are predictable, and traffic volumes in Tier 2 and Tier 3 GEOs are massive. The vertical's main challenges are creative fatigue (winning angles get burned out quickly) and prize-delivery compliance (the prize must actually be deliverable, and many GEOs require clear terms in the local language). Mondiad's push and in-page push inventory is particularly well-suited because the notification format matches the urgency-driven framing that sweepstakes creatives rely on.
Click any format below for full specs, benchmarks, and the dedicated landing page.
Highest CTR of any sweepstakes format. Notification framing matches urgency-led creative angles. Average 1.5-3% CTR for sweeps in Tier 2/3 GEOs.
Reach iOS users that classic push misses. US/UK sweepstakes in particular benefit from iOS reach via in-page push.
Full-screen impact for prize-led visuals. Higher CPC but conversion rates also higher. Good for premium GEOs.
Volume play for high-traffic Tier 2/3 markets. Pure landing-page reveal works well for sweeps lander designs.
GEO-specific volume, conversion patterns, and regulatory notes. Pick one Tier 2 or Tier 3 GEO to start; expand only after you've found a winning creative.
Real averages from active campaigns on our network in the past 90 days.
Six-step setup based on what's working today for top affiliates in this vertical. Adapt to your offer; the principles hold across products.
Launch a campaign →"Scaled a Brazil sweepstakes push campaign from $200/day to $4,200/day in six weeks. TargetCPA bidding kept the CPA under target ($0.40) the whole time — most of my work was just topping up the budget."
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Each with its own creative patterns, compliance rules, and best-performing formats.
Free to register. $50 minimum deposit. Compliance-aware moderation built for this vertical.
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