Native ads dominate the nutra vertical — story-led testimonials convert at 1.5-3% post-click. Weight loss, anti-aging, skin care, men's health, joint health, brain health. We've handled nutra compliance globally for over 8 years; FDA and EFSA-aware review built into every creative.
Nutra compliance varies more by GEO than any other vertical. In the US, the FDA prohibits any disease-treatment or cure claims; "supports healthy [function]" is acceptable, "treats [condition]" is not. In the EU, EFSA-authorized health claims are a specific permitted list; deviation triggers rejection. UK MHRA, Canadian Health Canada, and Australian TGA each maintain their own approved-claim lists. Mondiad reviews nutra creatives manually against the specific GEO's regulatory framework. We don't accept: cancer-cure claims (anywhere), diabetes-cure claims (anywhere), miracle-pill framings, untested CBD products, unregistered prescription-claim products.
Nutra — short for nutraceutical — covers dietary supplements, weight-loss products, skin care, anti-aging, sexual health, joint health, hair growth, brain health, and adjacent products. The vertical is one of the largest in performance marketing because the product economics work: supplements have high margins, subscription billing models work well, and there's perpetual demand. It's also one of the most regulated verticals, which is why most major ad networks have restrictions or outright bans on certain nutra categories.
Mondiad accepts nutra advertising with compliance-aware review across all major regulatory jurisdictions: FDA (US), EFSA (EU), MHRA (UK), Health Canada, TGA (Australia). Native is the dominant format because nutra creatives are testimonial-led — "I tried this for 30 days" framings require image + headline + description + brand-name space that only native provides. In-page push adds iOS reach in Tier 1 GEOs where iOS users skew older (the demographic that converts highest for joint health, anti-aging, and premium supplements). Banner adds awareness for established brands but is rarely the primary format.
Click any format below for full specs, benchmarks, and the dedicated landing page.
The dominant nutra format. Testimonial-led story angles need native's full creative real estate. Highest post-click CR in our network.
Older Tier 1 demographics skew iOS. In-page push captures that audience that classic push misses entirely.
Established brands use banner for awareness + retargeting. 300×250 and 728×90 dominate nutra banner buys.
Health-related typed URLs capture high-intent shoppers. "Best weight loss pills" and similar.
GEO-specific volume, conversion patterns, and regulatory notes. Pick one Tier 2 or Tier 3 GEO to start; expand only after you've found a winning creative.
Real averages from active campaigns on our network in the past 90 days.
Six-step setup based on what's working today for top affiliates in this vertical. Adapt to your offer; the principles hold across products.
Launch a campaign →"Joint health supplement in the US, native ads only. Started with $150/day budget. After three weeks of creative testing we were at $2,400/day at $32 CPA. Mondiad's compliance team caught two creative issues that would have caused FDA letters elsewhere."
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Each with its own creative patterns, compliance rules, and best-performing formats.
Free to register. $50 minimum deposit. Compliance-aware moderation built for this vertical.
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