Direct delivery to Chrome, Firefox, Android and Edge subscribers. Average 0.8–4.2% CTR across our 10B+ daily impressions. Launch a campaign in 10 minutes, scale globally from day one.
Push notification ads, often called classic push, web push or browser push, are short opt-in messages delivered directly to users who've previously subscribed to a website's notifications. They look identical to any other system notification, which is why they cut through ad blindness: users see them in the corner of their screen, in their notification tray or on their lock screen. From the advertiser's side, that translates into the highest click-through rate of any standardized ad format on the market, typically 5-10× higher than display banners on equivalent traffic.
Mondiad serves push ads across every push-compatible browser and OS: Chrome (desktop and Android), Firefox, Edge, Opera and Samsung Internet. The format is excellent for direct-response verticals (sweepstakes, dating, mobile utilities, crypto, iGaming) where the goal is to compress the funnel. The user sees a hook, clicks, lands on offer, converts. No banner ad context switching. No native-ad "is this an article?" confusion. Just a notification, a click and a conversion path.
User opts into notifications on a publisher site in our network, explicitly and with a browser-native opt-in.
Your campaign targets that user's GEO, device, OS and behavioral profile. Highest bid wins.
Push delivered directly to the user's device: icon, headline, description and your landing URL.
Click sends the user straight to your landing page or pre-lander. Conversion tracked via S2S postback.
The verticals and campaign types where this format consistently outperforms alternatives.
Sweepstakes is the highest-converting vertical for push. Prize-based hooks (iPhone, gift cards) match the format's curiosity-driven engagement.
Mainstream and adult dating. Push performs especially well for new-match notifications and time-sensitive offers.
VPN, antivirus, system cleaners. Push reaches users at moments of mobile device concern.
Price-alert framing, signal services, trading platforms. Tier-1 GEO push performs strongly here.
Sportsbook, casino, poker. Live odds and bonus pushes match the urgency of the vertical.
Native usually wins here, but push can scale fast at low CPCs in Tier 2/3. Test before committing.
Every campaign supports our full targeting stack: GEO, device, OS, browser, language, ISP, custom audiences and behavioral segments.
Launch a campaign →Real performance averages across our 10B+ daily impressions in the past 90 days.
The honest take on when this format wins and when another format wins.
Push has 5–10× the CTR. Pick push for direct response, banner for brand reach.
Push wins on speed-to-conversion. Native wins on post-click engagement quality.
Classic push reaches subscribed users. In-page push reaches iOS, macOS and non-subscribed users.
Push is higher-engagement at lower volume. Popunder is volume play at higher CPM.
"We scaled a Tier-3 sweepstakes campaign on classic push from $200/day to $4,200/day in six weeks. The TargetCPA bidder did most of the work. I just topped up the budget when CPA stayed below target."
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