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| Locale | Domain | Times used | Message ID | Message Preview |
|---|---|---|---|---|
| en | base | 1 | promo.lead | New publishers: |
| en | base | 1 | promo.text | Get 100% revshare for your first 20 days. |
| en | base | 1 | promo.cta | Claim now → |
| en | base | 1 | nav.advertisers | Advertisers |
| en | base | 1 | nav.publishers | Publishers |
| en | base | 1 | nav.ad_formats | Ad formats |
| en | base | 1 | nav.verticals | Verticals |
| en | base | 1 | nav.tools | Tools |
| en | base | 1 | nav.resources | Resources |
| en | base | 1 | nav.login | Log in |
| en | base | 1 | nav.signup | Sign up free |
| en | verticals.mobile | 1 | bar.last_updated | Last updated |
| en | verticals.mobile | 1 | hero.pill | Mobile-first inventory, MMP-attributed |
| en | verticals.mobile | 1 | hero.h1 | Mobile app installs at <em>volume and quality</em>. |
| en | verticals.mobile | 1 | hero.sub | Interstitial is the dominant install format — 11× higher install rates than banner equivalents at our CPMs. In-page push for retargeting. Dynamic for sustained brand presence. SDK integration with all major MMPs (AppsFlyer, Adjust, Branch, Kochava). |
| en | verticals.mobile | 1 | hero.check1 | $50 welcome bonus |
| en | verticals.mobile | 1 | hero.check2 | No card required |
| en | verticals.mobile | 1 | hero.check3 | Compliance-aware review |
| en | verticals.mobile | 1 | hero.cta_start | Start a mobile and apps campaign |
| en | verticals.mobile | 1 | hero.cta_quiz | Not sure? Take the quiz |
| en | verticals.mobile | 1 | hero.card_title | Compliance & rules |
| en | verticals.mobile | 1 | hero.card_intro | Mobile UA compliance focuses on attribution integrity and ad-content rules. Attribution: campaigns must pass MMP validation (no SDK spoofing, no click injection, no device-ID reset abuse — see our <a href="/antifraud">anti-fraud documentation</a>). Ad content: same rules as desktop verticals (no FDA-prohibited health claims, no SEC-restricted financial claims, no minor-suggestive content). App store policies (Google Play, Apple App Store) take precedence — if your campaign targets a real app, that app must be in good standing with the platform. |
| en | verticals.mobile | 1 | hero.card_angles_title | Sample creative angles |
| en | verticals.mobile | 1 | hero.angle1 | "Free for the first 1,000 downloads" (urgency, common in gaming) |
| en | verticals.mobile | 1 | hero.angle2 | "Save 30% with the app — first-time users only" (incentive-led, e-commerce apps) |
| en | verticals.mobile | 1 | hero.angle3 | "#1 [category] app — 50k+ 5-star reviews" (social proof) |
| en | verticals.mobile | 1 | hero.angle4 | "Used by 2M+ people in [country]" (localized social proof) |
| en | verticals.mobile | 1 | hero.angle5 | "Banks hate this finance app" (curiosity-led, fintech) |
| en | verticals.mobile | 1 | hero.angle6 | "The VPN that actually works in [country]" (utility-led) |
| en | verticals.mobile | 1 | stats.s1_num | 11× |
| en | verticals.mobile | 1 | stats.s1_lbl | Install rate |
| en | verticals.mobile | 1 | stats.s1_note | Interstitial vs banner equivalent |
| en | verticals.mobile | 1 | stats.s2_num | 3.4B |
| en | verticals.mobile | 1 | stats.s2_lbl | Daily impressions |
| en | verticals.mobile | 1 | stats.s2_note | Mobile-specific inventory |
| en | verticals.mobile | 1 | stats.s3_num | $0.20–$8 |
| en | verticals.mobile | 1 | stats.s3_lbl | CPI range |
| en | verticals.mobile | 1 | stats.s3_note | Tier 3 to Tier 1 spread |
| en | verticals.mobile | 1 | stats.s4_num | All MMPs |
| en | verticals.mobile | 1 | stats.s4_lbl | Attribution |
| en | verticals.mobile | 1 | stats.s4_note | AppsFlyer, Adjust, Branch, Kochava |
| en | verticals.mobile | 1 | what.eyebrow | What it is |
| en | verticals.mobile | 1 | what.h2 | Mobile app install advertising, explained. |
| en | verticals.mobile | 1 | what.p1 | Mobile app install (often called UA — user acquisition) is the vertical that revolves around getting users to download, install, and (ideally) keep using a mobile app. It encompasses gaming UA (the largest sub-vertical, both casual and hardcore), utilities (VPN, antivirus, system cleaners), shopping apps, social apps, fintech apps, and streaming apps. Performance is measured in CPI (cost per install) and increasingly in CPP (cost per purchase) or CP-event metrics tracked through Mobile Measurement Partners. |
| en | verticals.mobile | 1 | what.p2 | Mondiad's mobile inventory is distinct from web inventory — separate publishers, separate auctions, separate compliance rules. The dominant format is interstitial because the full-screen takeover matches the natural break-points in mobile content consumption (between articles, between game levels, after video) and converts to install at 11× the rate of equivalent banner. In-page push is essential for retargeting because classic push doesn't work on iOS. Dynamic (anchored) banner works for sustained brand presence in long-session apps. We integrate with all major MMPs out of the box and support both Android (full SDK) and iOS (SDK-less integration; full SDK on the Q3 2026 roadmap). |
| en | verticals.mobile | 1 | formats.eyebrow | Best ad formats |
| en | verticals.mobile | 1 | formats.h2 | Which formats work best for mobile and apps. |
| en | verticals.mobile | 1 | formats.sub | Click any format below for full specs, benchmarks, and the dedicated landing page. |
| en | verticals.mobile | 1 | formats.f1_name | Interstitial → |
| en | verticals.mobile | 1 | formats.f1_desc | Dominant install format. 11× install rate vs banner equivalent. Frequency-capped to protect UX — typically 1 per session per user. |
| en | verticals.mobile | 1 | formats.f2_name | In-page push → |
| en | verticals.mobile | 1 | formats.f2_desc | Critical for iOS retargeting. Classic push can't reach iOS Safari; in-page push fills the gap. |
| en | verticals.mobile | 1 | formats.f3_name | Dynamic → |
| en | verticals.mobile | 1 | formats.f3_desc | Anchored mobile placements for sustained brand presence in long-session apps. |
| en | verticals.mobile | 1 | formats.f4_name | Banner → |
| en | verticals.mobile | 1 | formats.f4_desc | Lower CPI but lower CR. Used for high-volume acquisition where install economics favor cheap installs over quality. |
| en | verticals.mobile | 1 | geos.eyebrow | Top GEOs |
| en | verticals.mobile | 1 | geos.h2 | Where mobile and apps performs best. |
| en | verticals.mobile | 1 | geos.sub | GEO-specific volume, conversion patterns, and regulatory notes. Pick one Tier 2 or Tier 3 GEO to start; expand only after you've found a winning creative. |
| en | verticals.mobile | 1 | geos.g1_name | United States |
| en | verticals.mobile | 1 | geos.g1_desc | Largest mobile UA market. Premium CPI ($4-8 typical for gaming, $2-5 for utilities). |
| en | verticals.mobile | 1 | geos.g2_name | United Kingdom |
| en | verticals.mobile | 1 | geos.g2_desc | Tier 1 mobile market. Strong gaming and fintech UA volume. |
| en | verticals.mobile | 1 | geos.g3_name | Germany |
| en | verticals.mobile | 1 | geos.g3_desc | Premium mobile UA market. Higher iOS share than US — in-page push critical. |
| en | verticals.mobile | 1 | geos.g4_name | Brazil |
| en | verticals.mobile | 1 | geos.g4_desc | Largest LATAM mobile market. Tier 2 CPIs with Tier 1 install retention rates for some verticals. |
| en | verticals.mobile | 1 | geos.g5_name | India |
| en | verticals.mobile | 1 | geos.g5_desc | Massive Android-dominant market. Cheap CPIs ($0.20-0.80) but lower per-user value. |
| en | verticals.mobile | 1 | geos.g6_name | Japan, Korea |
| en | verticals.mobile | 1 | geos.g6_desc | Premium gaming UA markets. iOS-heavy; in-page push essential. |
| en | verticals.mobile | 1 | benchmarks.eyebrow | Benchmarks |
| en | verticals.mobile | 1 | benchmarks.h2 | Mobile app install advertising performance by GEO tier. |
| en | verticals.mobile | 1 | benchmarks.sub | Real averages from active campaigns on our network in the past 90 days. |
| en | verticals.mobile | 1 | benchmarks.col_tier | GEO tier |
| en | verticals.mobile | 1 | benchmarks.col_cr | Avg. CR / IR |
| en | verticals.mobile | 1 | benchmarks.col_cpa | Avg. CPA / CPI |
| en | verticals.mobile | 1 | benchmarks.t1_geo | US / UK / DE / CA (Tier 1) |
| en | verticals.mobile | 1 | benchmarks.t1_cr | 0.4–1.2% IR |
| en | verticals.mobile | 1 | benchmarks.t1_cpa | $3.00–$8.00 CPI |
| en | verticals.mobile | 1 | benchmarks.t2_geo | AU / JP / KR (Tier 1 APAC) |
| en | verticals.mobile | 1 | benchmarks.t2_cr | 0.5–1.4% IR |
| en | verticals.mobile | 1 | benchmarks.t2_cpa | $2.50–$6.00 CPI |
| en | verticals.mobile | 1 | benchmarks.t3_geo | BR / MX / TR (Tier 2) |
| en | verticals.mobile | 1 | benchmarks.t3_cr | 0.8–1.8% IR |
| en | verticals.mobile | 1 | benchmarks.t3_cpa | $0.80–$2.50 CPI |
| en | verticals.mobile | 1 | benchmarks.t4_geo | IN / ID / PH (Tier 3) |
| en | verticals.mobile | 1 | benchmarks.t4_cr | 1.2–2.4% IR |
| en | verticals.mobile | 1 | benchmarks.t4_cpa | $0.20–$0.80 CPI |
| en | verticals.mobile | 1 | recipe.eyebrow | Targeting recipe |
| en | verticals.mobile | 1 | recipe.h2 | How successful affiliates launch mobile and apps campaigns. |
| en | verticals.mobile | 1 | recipe.sub | Six-step setup based on what's working today for top affiliates in this vertical. Adapt to your offer; the principles hold across products. |
| en | verticals.mobile | 1 | recipe.cta | Launch a campaign → |
| en | verticals.mobile | 1 | recipe.r1_lbl | MMP setup |
| en | verticals.mobile | 1 | recipe.r1_desc | Connect your AppsFlyer/Adjust/Branch/Kochava SDK before launching. Mondiad's pre-bid filter validates attribution integrity in real time. |
| en | verticals.mobile | 1 | recipe.r2_lbl | Device + OS |
| en | verticals.mobile | 1 | recipe.r2_desc | Always segment Android vs iOS — different inventory, different CPIs, different in-app behavior. Run separate campaigns. |
| en | verticals.mobile | 1 | recipe.r3_lbl | Format |
| en | verticals.mobile | 1 | recipe.r3_desc | Interstitial first (highest install rate). In-page push for iOS retargeting. Banner only for cheap-installs-at-volume strategies. |
| en | verticals.mobile | 1 | recipe.r4_lbl | Bidding |
| en | verticals.mobile | 1 | recipe.r4_desc | Manual CPC until 100 installs per campaign. Then TargetCPA targeting CPI or downstream event (purchase, level reached, registration). |
| en | verticals.mobile | 1 | recipe.r5_lbl | Frequency cap |
| en | verticals.mobile | 1 | recipe.r5_desc | 1 interstitial per session per user. Higher frequencies hit dismissal rates without lifting installs. |
| en | verticals.mobile | 1 | recipe.r6_lbl | Creative |
| en | verticals.mobile | 1 | recipe.r6_desc | Show actual app screens in the creative. Mockups and abstract creatives consistently underperform real-app imagery. |
| en | verticals.mobile | 1 | case.eyebrow | Case study |
| en | verticals.mobile | 1 | case.quote | "Casual mobile game UA in Brazil and Mexico. Tested interstitial vs banner on the same offer. Interstitial CPC was 4× banner, but install rate was 11× higher. CPI ended up 38% lower on interstitial — and quality was higher too." |
| en | verticals.mobile | 1 | case.name | Carlos R. |
| en | verticals.mobile | 1 | case.role | UA manager · Mobile gaming · 6 years |
| en | verticals.mobile | 1 | case.m1_v | -38% |
| en | verticals.mobile | 1 | case.m1_l | CPI reduction |
| en | verticals.mobile | 1 | case.m2_v | 11× |
| en | verticals.mobile | 1 | case.m2_l | Install rate |
| en | verticals.mobile | 1 | case.m3_v | BR/MX |
| en | verticals.mobile | 1 | case.m3_l | Top GEOs |
| en | verticals.mobile | 1 | case.m4_v | Interstitial |
| en | verticals.mobile | 1 | case.m4_l | Top format |
| en | verticals.mobile | 1 | faq.eyebrow | Mobile & apps |
| en | verticals.mobile | 1 | faq.h2 | Common questions. |
| en | verticals.mobile | 1 | faq.sub | Not seeing your answer? <a href="#" style="color: var(--brand-600); font-weight: 700;">Talk to our team on live chat</a> — 7 days a week, all time zones. |
| en | verticals.mobile | 1 | related.eyebrow | Explore other verticals |
| en | verticals.mobile | 1 | related.h2 | Mondiad supports 8 affiliate verticals. |
| en | verticals.mobile | 1 | related.sub | Each with its own creative patterns, compliance rules, and best-performing formats. |
| en | verticals.mobile | 7 | related.label | Vertical |
| en | verticals.mobile | 1 | related.sweepstakes | Sweepstakes → |
| en | verticals.mobile | 1 | related.dating | Dating → |
| en | verticals.mobile | 1 | related.crypto | Crypto → |
| en | verticals.mobile | 1 | related.nutra | Nutra → |
| en | verticals.mobile | 1 | related.ecommerce | E-commerce → |
| en | verticals.mobile | 1 | related.streaming | Streaming & downloads → |
| en | verticals.mobile | 1 | related.igaming | iGaming → |
| en | verticals.mobile | 1 | related.view_all | View all 8 verticals → |
| en | verticals.mobile | 1 | final.h2 | Launch your first mobile and apps campaign in 10 minutes. |
| en | verticals.mobile | 1 | final.sub | Free to register. $50 minimum deposit. Compliance-aware moderation built for this vertical. |
| en | verticals.mobile | 1 | final.cta_signup | Sign up free → |
| en | verticals.mobile | 1 | final.cta_quiz | Take the 60-second quiz |
| en | verticals.mobile | 1 | final.foot | Already running campaigns elsewhere? <a href="mailto:sales@mondiad.com" style="color: rgba(255,255,255,0.85); text-decoration: underline;">Email sales</a> for migration help and volume discounts. |
| en | base | 1 | footer.brand_desc | Self-serve ad network for advertisers and publishers. Built by the PopCash team since 2012. |
| en | base | 1 | footer.advertisers | Advertisers |
| en | base | 1 | footer.for_advertisers | For advertisers |
| en | base | 1 | footer.ad_formats | Ad formats |
| en | base | 1 | footer.verticals | Verticals |
| en | base | 1 | footer.tools | Tools |
| en | base | 1 | footer.publishers | Publishers |
| en | base | 1 | footer.monetization | Monetization |
| en | base | 1 | footer.payment_methods | Payment methods |
| en | base | 1 | footer.referral_program | Referral program |
| en | base | 1 | footer.inapp_sdk | In-app SDK |
| en | base | 1 | footer.company | Company |
| en | base | 1 | footer.about | About us |
| en | base | 1 | footer.careers | Careers |
| en | base | 1 | footer.press | Press |
| en | base | 1 | footer.contact | Contact |
| en | base | 1 | footer.resources | Resources |
| en | base | 1 | footer.glossary | Glossary |
| en | base | 1 | footer.free_pdfs | Free PDFs |
| en | base | 1 | footer.quiz | Quiz |
| en | base | 1 | footer.antifraud | Anti-fraud |
| en | base | 1 | footer.blog | Blog |
| en | base | 1 |
footer.copyright
[ "%year%" => "2026" ] |
© 2026 Mondiad · IAB Europe member · ISO 27001 certified |
| en | base | 1 | chat.label | Chat with us |
| en | verticals.mobile | 1 | page.sticky_text | <strong>$50 free</strong> + match your first deposit — up to $150 to test mobile and apps. |
| en | verticals.mobile | 1 | page.sticky_small | No card required. Anti-fraud included on every campaign. |
| en | verticals.mobile | 1 | page.sticky_cta | Claim now → |
| en | verticals.mobile | 1 | page.exit_pill | Exclusive · expires in 24h |
| en | verticals.mobile | 1 | page.exit_h2 | Wait — get $25 extra credit before you go. |
| en | verticals.mobile | 1 | page.exit_p | On top of the standard $50 welcome bonus. Drop your email and we'll send the claim link before midnight UTC. |
| en | verticals.mobile | 1 | page.exit_submit | Claim $75 total → |
| en | verticals.mobile | 1 | page.exit_success | ✓ Sent. Check your inbox in the next few minutes — link expires at midnight UTC tonight. |
| en | verticals.mobile | 1 | page.exit_decline | No thanks, I'll pass on free credit |
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