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en
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Defined 89
These messages are correctly translated into the given locale.
| Locale | Domain | Times used | Message ID | Message Preview |
|---|---|---|---|---|
| en | base | 1 | promo.lead | New publishers: |
| en | base | 1 | promo.text | Get 100% revshare for your first 20 days. |
| en | base | 1 | promo.cta | Claim now → |
| en | base | 1 | nav.advertisers | Advertisers |
| en | base | 1 | nav.publishers | Publishers |
| en | base | 1 | nav.ad_formats | Ad formats |
| en | base | 1 | nav.verticals | Verticals |
| en | base | 1 | nav.tools | Tools |
| en | base | 1 | nav.resources | Resources |
| en | base | 1 | nav.login | Log in |
| en | base | 1 | nav.signup | Sign up free |
| en | glossary | 1 | bar.last_updated | Last updated |
| en | glossary | 1 | hero.h1 | Digital advertising glossary |
| en | glossary | 1 | hero.subtitle | Canonical definitions of 20 essential terms — what each one means, how it's calculated, and how it works in practice. |
| en | glossary | 1 | hero.meta_terms | 20 terms |
| en | glossary | 1 | hero.meta_updated | Last updated June 10, 2026 |
| en | glossary | 1 | hero.meta_author | Written by Mondiad Editorial Team |
| en | glossary | 1 | cat.pricing | Pricing & metrics |
| en | glossary | 1 | terms.cpm_full | Cost Per Mille |
| en | glossary | 1 | terms.cpm_desc | CPM, short for Cost Per Mille, is the price an advertiser pays for 1,000 ad impressions delivered by an ad network or publisher. |
| en | glossary | 19 | common.read | Read definition → |
| en | glossary | 1 | terms.cpc_full | Cost Per Click |
| en | glossary | 1 | terms.cpc_desc | CPC, short for Cost Per Click, is the price an advertiser pays each time a user clicks their ad. |
| en | glossary | 1 | terms.cpa_full | Cost Per Acquisition |
| en | glossary | 1 | terms.cpa_desc | CPA, short for Cost Per Acquisition (also Cost Per Action), is the advertising cost an advertiser pays to acquire one paying customer, completed sale, or other defined conversion event. |
| en | glossary | 1 | terms.ctr_full | Click-Through Rate |
| en | glossary | 1 | terms.ctr_desc | CTR, short for Click-Through Rate, is the percentage of ad impressions that result in user clicks. |
| en | glossary | 1 | terms.ecpm_full | Effective Cost Per Mille |
| en | glossary | 1 | terms.ecpm_desc | eCPM, short for Effective Cost Per Mille (also Effective Cost Per Thousand), is the actual revenue a publisher earns per 1,000 ad impressions, regardless of how the underlying ads were priced. |
| en | glossary | 1 | cat.optimization | Optimization & bidding |
| en | glossary | 1 | terms.targetcpa_full | Target Cost Per Acquisition bidding |
| en | glossary | 1 | terms.targetcpa_desc | TargetCPA bidding is an automated bidding strategy in which advertisers specify a target cost per acquisition (CPA), and the ad platform's algorithm dynamically adjusts impression-level bids in real time to hit that target CPA on average across the campaign. |
| en | glossary | 1 | terms.rtb_full | Real-Time Bidding |
| en | glossary | 1 | terms.rtb_desc | RTB, short for Real-Time Bidding, is an auction-based digital advertising buying method in which ad impressions are sold individually in real-time auctions that typically complete in under 100 milliseconds — between the moment a user requests a webpage and the moment the page is rendered. |
| en | glossary | 1 | terms.programmatic_full | Programmatic advertising |
| en | glossary | 1 | terms.programmatic_desc | Programmatic advertising is the automated buying and selling of digital ad inventory using algorithms and software platforms, replacing the traditional method of manual negotiation, insertion-order paperwork, and human-mediated transactions. |
| en | glossary | 1 | cat.tracking | Tracking & attribution |
| en | glossary | 1 | terms.attribution_full | Attribution |
| en | glossary | 1 | terms.attribution_desc | Attribution in advertising is the process of determining which marketing touchpoints (ads, channels, campaigns) contributed to a conversion, and assigning credit to those touchpoints in proportion to their contribution. |
| en | glossary | 1 | terms.s2s_full | Server-to-Server postback |
| en | glossary | 1 | terms.s2s_desc | S2S postback, short for Server-to-Server postback, is a server-side method for transmitting conversion data between an advertiser's tracking platform and the ad network that delivered the click. |
| en | glossary | 1 | terms.mmp_full | Mobile Measurement Partner |
| en | glossary | 1 | terms.mmp_desc | An MMP, short for Mobile Measurement Partner, is a third-party measurement and attribution platform that tracks mobile app installs and in-app events across multiple advertising networks, providing advertisers with unified attribution data independent of any single ad network's reporting.. |
| en | glossary | 1 | cat.quality | Quality & safety |
| en | glossary | 1 | terms.givt_full | General Invalid Traffic |
| en | glossary | 1 | terms.givt_desc | GIVT, short for General Invalid Traffic, refers to easily identifiable invalid ad traffic that can be detected through routine, list-based, or signature-based filtering methods. |
| en | glossary | 1 | terms.sivt_full | Sophisticated Invalid Traffic |
| en | glossary | 1 | terms.sivt_desc | SIVT, short for Sophisticated Invalid Traffic, refers to invalid ad traffic that cannot be identified through routine list-based or signature-based filtering and requires advanced behavioral, cryptographic, or machine-learning-based detection methods. |
| en | glossary | 1 | terms.adfraud_full | Ad fraud |
| en | glossary | 1 | terms.adfraud_desc | Ad fraud is the deliberate generation of fake, invalid, or non-human ad impressions, clicks, or conversions for the purpose of extracting payment from advertisers without delivering legitimate audience reach. |
| en | glossary | 1 | terms.viewability_full | Viewability |
| en | glossary | 1 | terms.viewability_desc | Viewability is a measurement standard that determines whether an ad had the opportunity to be seen by a user, as opposed to merely being served by an ad server. |
| en | glossary | 1 | terms.frequency_full | Frequency capping |
| en | glossary | 1 | terms.frequency_desc | Frequency capping is the practice of limiting how many times an individual user sees a specific ad or campaign within a defined time window. |
| en | glossary | 1 | cat.formats | Formats & standards |
| en | glossary | 1 | terms.vast_full | Video Ad Serving Template |
| en | glossary | 1 | terms.vast_desc | VAST, short for Video Ad Serving Template, is an XML-based protocol maintained by the Interactive Advertising Bureau (IAB) that defines a standard format for delivering video ads from ad servers to video players. |
| en | glossary | 1 | cat.models | Marketing models |
| en | glossary | 1 | terms.affiliate_full | Affiliate marketing |
| en | glossary | 1 | terms.affiliate_desc | Affiliate marketing is a performance-based advertising model in which independent marketers (affiliates) earn commissions by driving conversions — sales, leads, sign-ups, app installs — for advertisers (also called offer owners or merchants). |
| en | glossary | 1 | terms.performance_full | Performance marketing |
| en | glossary | 1 | terms.performance_desc | Performance marketing is a digital marketing approach in which advertisers pay only for measurable results — clicks, leads, sales, app installs, or other defined conversion events — rather than for impressions, fixed-fee placements, or unmeasured brand exposure. |
| en | glossary | 1 | cta.h2 | Apply what you've learned |
| en | glossary | 1 | cta.p | Self-serve ad platform. $50 welcome bonus. Launch in 10 minutes. |
| en | glossary | 1 | cta.btn | Sign up free → |
| en | base | 1 | footer.brand_desc | Self-serve ad network for advertisers and publishers. Built by the PopCash team since 2012. |
| en | base | 1 | footer.advertisers | Advertisers |
| en | base | 1 | footer.for_advertisers | For advertisers |
| en | base | 1 | footer.ad_formats | Ad formats |
| en | base | 1 | footer.verticals | Verticals |
| en | base | 1 | footer.tools | Tools |
| en | base | 1 | footer.publishers | Publishers |
| en | base | 1 | footer.monetization | Monetization |
| en | base | 1 | footer.payment_methods | Payment methods |
| en | base | 1 | footer.referral_program | Referral program |
| en | base | 1 | footer.inapp_sdk | In-app SDK |
| en | base | 1 | footer.company | Company |
| en | base | 1 | footer.about | About us |
| en | base | 1 | footer.careers | Careers |
| en | base | 1 | footer.press | Press |
| en | base | 1 | footer.contact | Contact |
| en | base | 1 | footer.resources | Resources |
| en | base | 1 | footer.glossary | Glossary |
| en | base | 1 | footer.free_pdfs | Free PDFs |
| en | base | 1 | footer.quiz | Quiz |
| en | base | 1 | footer.antifraud | Anti-fraud |
| en | base | 1 | footer.blog | Blog |
| en | base | 1 |
footer.copyright
[ "%year%" => "2026" ] |
© 2026 Mondiad · IAB Europe member · ISO 27001 certified |
| en | base | 1 | chat.label | Chat with us |
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